Ruby Lake RanchPlan B Holdings presented the 535 acres in the tourist corridor of Central Florida, known as Ruby Lake Ranch, to a developer in 2005. The property was fully entitled for a resort, mixed-use development on a 60-acre private lake. Representing the buyer, and working with the listing agent, Plan B Holdings assisted in the original contract negotiations and subsequent 12 contract revisions resulting in a closing.

Soon after closing, Plan B Holdings attracted a new buyer to the property who ultimately paid Plan B’s client 90% of the original purchase price for 10% of the property. This property is currently being developed under a different name.